Gap is testing Merch Cool in a new retail lab.
The brand has discovered an updated store concept in its reopened Flation store in 156 Fifth Ave. Glossy, two-storey boutique celebrates 55-year-old brand-based heritage in San Francisco with images of archive advertising on the walls, an assortment of advanced products for men and women, and a group of exclusivity. Buyers will find T -shirts and amounts available only in this country, as well as vinyl records from Legacy Records and books curated by Dashwood Books, New York specialist in rare photography titles.
Categories of the label icons – denim, fleece and khaki – have appeared in areas dedicated inside the space. A denim room, for example, contains the freshest styles of the season, from barrels to Baggy to step, a waist jeans fitted with a wide leg.
A colorful wall of the hoods, meanwhile, shows all the bestsellers. One of the well -known models is the extra hood of heavy weights that Hoodies, the first brand creator collaborates with an influential. The essential part developed in partnership with the Creator of Content Julia Huynh, which chronicled its effort for the final “hood” that hoodies “in a viral series of Tiktok.
“A few months ago, I flew across the country to New York City on a strange mission in the gap design offices,” Huynh says in a wild tiktok posted in October. “And we made sure that this hood was exactly my wish.”
Its ultimate: a shoulder style with an excess hood made of 650 grams fabric that is nearly three times the weight of the company’s standard fur.
The hero’s part comes to black and some bright and earns a nearly five -star rating on Gap.com. “The heavyweight material, the dimensions are thin, the hood is a vibe. Don’t sleep in this, ”wrote one fan. “Remember.”
“We have seen an extraordinary response from both our clients and the Julia Hyunh community since the beginning of the hood, the internet and in our stores,” said marketing chief Fabiola Torres. “GAP has always been a brand that provides a platform for creativity and self -expression. Creators in the focus of social attention through our holiday campaign and the latest hood that Hoodies collaboration has been a way to set our first consumer and engage with a wider Gen Z.
For the holidays, the attention of the attention is in Cashsoft, a collection of knitting that feel as comfortable as cashmere. The dresses and accessories are made of a brushed thread that is washed by car.
Gap has a really gentle touch.
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Image Source : nypost.com